Direct mail marketing is not always a good idea and just because your account manager for direct sales company that sends packets of coupons every month come to your store and tell the deadline tomorrow and you need to get your check and artworks in a timely manner; It does not mean it is always a good idea.
Send a brochure by neglect or discount coupons in the package e-marketing business is a bad idea. careful consideration must go into the design and layout of your coupons and you have to think about it before. They also send coupons sent last time the same zip code, probably not a good idea either.
There are other reasons as direct mail marketing is not a good idea, for example, if you give a discount, you actually end up costing you money and always sent to people who are exactly alike. If you are expecting too much, you lose money and if it continues to send the same discount for the same person, then they will continue to buy from you at a reduced price, can not afford to give.
Remember, ads, direct mail marketing is to get new customers and show customers why they should continue to be a regular customer. It will also help to build an army of referrals and word of mouth advertisers; Their satisfied customers.
business of direct mail marketing, said its offer to sell, not your premiums
My wife received an interesting offer in the mail the other day. So she did not resist.
Health newsletter publishers who offer eight free report in exchange for the publication safe to try. You can read a sample number and, if not love or want, you can return the tickets. free report is yours to keep.
My wife wanted a premium, but have little interest in receiving the newsletter. It only took an editor in his bid to receive a free report, write "cancel" across the invoice and return it to a publisher, as prescribed. My wife is not a premium professional hunters and collectors. However, this offer was too attractive to pass up.
You can avoid the premium hunter to promote your offer, not his cousin, and use the premium is always the lowest value of the products offered.
Remember, your premium is a bribe offer your prospect to say yes now. Your premiums do not offer. And because you have to sell something in every direct mail piece, and only one, is selling its offer. And giving your premiums go up.
His cousin is a call to action, not a reason to act. For my wife, it was more interesting than the high-end product. So he became, for a while at least one of those annoying people who respond to direct mail offer just to get a bonus.
The best way to sell your offer, your premium is not focus on visual and copy what you sell, and create an image of her cousin, and copy your premium, small copy of the image and its surroundings.
The next safest way is to fatten a little hard to find. Insist on a minimum purchase amount or minimum purchase requirements. It will require a commitment to its customers in return for a gift and attract more buyers and fewer high-quality research.